THE HIGHLIGHTS
The T.O.V had to be provocative, stand out from the crowd and help up hold credibility as 11:FS in the Financial Services Industry. Check out the highlights video to see how the brand and creative theme came alive on this epic night.
BRAND MARK
The brand mark for the awards needed to be minimalistic with the ability to work as a stamp that can be a sign of recognition. The mark also needs to be adaptable as we re-use year on year.
PROCESS
We then took a deep dive into the financial industry to help define the creative theme for ’22. This is where ferrofluid took to the stage, a visual representation of our industry, a reactive substance built in CGI that created stunning visual references.
CGI
I directed the development of the CGI representation of ferrfluid, a metalic liquid that reacts to magnets. Through static and motion CGI assets this visually represented how we as fintechs are adapting to the ever changing fabric of financial services.
DIGITAL ACTIVATION
The theme ran through every touchpoint, from social activations in the run that directed guests to the microsite, live coverage on the night, the in person experience and the physical award.
A NIGHT TO REMEMBER
The night was full of excitement, success and achievement. Most importantly, 11:FS and it’s brand was at the core of every activation.
