CREATING A VISUAL TONE

I was the Art Director for the campaign that helped launch a range of three new products as well as helping roll out a new contemporary logo and brand identity.

A trip to the distillery to capture the brand in a fresh tone of voice and an event to build awareness of the new flavours enabled a great chance to create assets for the integrated campaign.

Client: Glen Grant
Services: Art Direction, Events
Agency: Threepipe

JOB TO BE DONE

We were tasked to support the re-launch of the traditional whisky brand Glen Grant by helping create their refreshed tone of voice and Art Direction for GG’s visual identity.

SOLUTION

I art directed and managed the shoot of a suite of brand shots helping to build a refreshed tone of voice for the brand. This came alive online, in print and at tasting events to help relaunch the brand.

SUCCESS

We shot a beautiful brand video and built a suite of images that could be used for social media, print and PR events.