MyRewards by TSB

A perfect opportunity to push the recently built CGI elephant to her limits. We created a campaign to launch the MyRewards by TSB feature.

We use stacks of boxes to depict the various brands you get stacks of rewards from as an initial teaser, following that a series of mini campaigns focusing on each reward.

Client: TSB Bank
Services: Art Direction, Social, In-Branch
Agency: Kindred

JOB TO BE DONE

Using our newely created CGI mascot Tiny, build a campaign that communicates to the customer the latest rewards feature on the personal current accounts.

A selection of production masters, these are the assets created before placing in various outputs.

SOLUTION

SUCCESS