JOB TO BE DONE
Create assets as part of the #MoveMoreAtHome campaign to help communities inject fitness into their daily routine.
A selection of campaign assets from the ‘Move More Missions’ series
SOLUTION
I was the Creative Director and Lead Animator for this campaign, leading a team of animators, designers and copywriters to create #MoveMoreAtHome which developed into #KeepMovingMore, a global social platform to help people get moving in lockdown.
I built a power house design team consisting of Animators, deisgners and copywriters. We deconstructed each movement subject into mini creatives briefs and created over 200 unique assets that markets could use within the first month.
SUCCESS
Wow! What a successful purposeful campaign with over 2 billion reach globally, 5 million organic social views and 18 million GIPHY views. The campaign managed to bag a bronze at the ‘DMA’s for Best Brand Building Campaign’
