JOB TO BE DONE
Connect famous mixologists around the world and turn them into content creators to help build a master recipe book for Campari’s family and friends.
SOLUTION
To celebrate the ever-growing global classic cocktail phenomenon, Campari, the iconic Italian bitter, we created a special compilation of contemporary Negroni, Americano and Boulevardier adaptations.
The styling was inspired by the vintage Art Deco artwork used in Campari campaigns from years gone by, helping to add a touch of heritage while still in keeping with modern day trends. With the size of the book similar to a cocktail menu, the compendium was not only able to accommodate recipe imagery, but ingredients too.
SUCCESS
We briefed the 40 mixologists from around the world on how to take the perfect shot of their creations, we were able to use all of the imagery sent in. Over 3000 copies were printed and gifted to close friends and family of Campari.
