JOB TO BE DONE
Create a campaign with added shock value and clout to grasp the attention of the consumer to get across the importance of the FSA and what they do.
SOLUTION
I art directed, edited and design everything for this campaign. We worked with an established videographer to create cinemagraphs to give the imagery a beauty foodporn look and feel, only to revel through one single motion the more disturbing side of the story.
SUCCESS
The output was across OOH and social with the aim to build brand awareness, an impressive 2 Million+ total video views, over 300% increase in Instagram followers and a 60% increase in the search term of the ‘Food Standards Agency’.
