JOB TO BE DONE
Create a campaign that is provocative but on brand, raising awareness stereotypes and blockers in movement for everyone.
A selection of stills from the campaign, these followed my design direction
SOLUTION
Coinciding with the Tokyo 2020 Paralympic Games, the ad challenges stereotypes and encourages greater inclusivity within the movement space.
We worked with MoFilm to bring together a diverse group of eight content creators and athletes.
SUCCESS
This highest performing campaign boasts powerful results, over 1 billion impressions through earned media for the US brand act, over 13.6 million impressions from DOOH. In 2022 the campaign was shortlisted for Branded Entertainment & Content (Health & Wellness) at the Clio awards.
